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10 Things That Changed The Chola Game

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Often, my dad (the self educated Cholo from East Stockton Califas) would remind me that "Globalization successfully hooked Cholas with three items: Tide, Makeup, and Coca Cola." Of course this didn't make much sense as a 6-year-old, but as an adult, I realize not only was my dad right, but there is much more to add to the list that include a mix of historical remnants.

Which of the following 10 things changed the game on your steez?

Makeup (i.e. brown wine Wet n Wild lipstick)

Drugstore makeup fare is usually piled atop a chola's dresser or vanity. Mascara, black kohl eyeliner, red lipstick, brown wine lip-liner; there are so many styles to create and so many ways to paint those eyebrows on.

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Dickies and Ben Davis Pants

Nothing screams Chicana like the image of a homegirl ironing the sharpest crease in her formidable attire. Influenced by both military and prison industrial complex fashions , these "workwear" pants are sturdy, and stain repellant.

Dickies Girl

Wearing A Black Bra Under A White Shirt

Once considered a fashion faux pas and completely déclassé, the black bra under a white shirt color top has experienced its moments as low fashion and high fashion (think: Carrie Bradshaw and those damn pink day glow bras).

The Gloss

Resting Bitch Face

While the real pioneer of "resting bitch face" will always be your abuela ; cholas have channeled and mastered this fine art that has the added benefit of preventing wrinkle lines and saving lot of botox money. With ever the slightest hint of "fuchi face," a good chola will leave no inclination as to whether she is happy, sad, or content.

Mi Vida Loca

Nail Art

Forget those Instagram tutorials you always fail at. While the true artisans are the nail technicians themselves, Cholas have always maintained a unique vision on nail fashion. Pointy tips, pieced nails, loteria decals? Yep, you name it, Cholas have "nailed" it, and Gwen Stefani tried to emulate it.

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Big Earrings

Often the size of door knockers, big earrings are the trimming to the Chola tree. Slim hoops, bamboo style, chandeliers; it takes a an exact amount of precision to roll your neck in distaste and get that fabulous earring tousle.

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Aqua Net

The true "set it and forget it." George Lopez once joked that a Chola would spray on Aqua Net all the time, even just to answer the phone. Combined with a beer can hair roller, Aqua Net helps a chola defy all of Newton's theories.

Shoppers Map

Giving "0" Fucks

"Zen and the Art of Zero Fucks" would be the name of the Chola biblical tome. Either 0 fucks for getting down and dirty, to just abstaining from drama and chillin' in the back. From Buddha style collectiveness to straight thuggery, giving "0" fucks can spell uh-oh.


PhotoBucket

Cursive Script and Old English

Cholas just don't let their man know they love him just by letting him keep his chonis at her place. A little ink can go a long way in Cholas' love languages. The lettering choices are pretty limited; loopy cursive or old english. Old English, also known as Blackletter isn't a Chicano phenomenon, its cultural usages dates back to early colonized Mexico .

Bandanas

You can wear or clean the house with it, this trustee steed of a fashion accessory has graced atop many a Chola heads. The tied up bandana over a Chola style pompadour started during the Rosie the Riveter era and has become another treasured fashion item that can also serve to polish the chrome on your low-low.

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